Case Study: Mermade Hair achieves rapid ecommerce growth and brand awareness with Bang Digital

Mermade Hair drives 3,233,003 impressions and 6% ecommerce conversion with Bang Digital

The customer, Mermade Hair, was a new brand seeking to launch its innovative hair tool, build market awareness, and increase online sales. They partnered with the vendor, Bang Digital, to implement a targeted digital marketing strategy.

Bang Digital implemented a highly targeted paid social strategy complemented by a strong PR and influencer approach. Their solution included Google Ads and social media campaigns targeting specific audiences like website visitors and lookalikes. This strategy achieved outstanding results, including a Google Ads cost per sale under $3 and over 6% ecommerce conversion rate, leading to the product repeatedly selling out and expanding into global retail.

Mermade Hair