Case Study: Air Force Air Conditioning boosts leads and lowers ad costs with Bang Digital

Air Force Air Conditioning boosts lead generation 42% with Bang Digital

The customer, Air Force Air Conditioning, faced the challenge of repositioning its MyPlaceIQ product for a broader audience of everyday homeowners, moving away from a purely technical appeal. They needed to create distinct digital experiences to separate the parent company from the new product and make the advanced system feel accessible and solution-oriented. Bang Digital was engaged to address this challenge.

Bang Digital implemented a new digital strategy focused on practical benefits over technical features, developing two new websites with clear information architecture and integrated CRM. Their solution included SEO, performance advertising, and user testing. The results included a 42% increase in lead generation, a 19% decrease in cost per conversion, a 110% increase in Google Ad clicks, and over 400,000 YouTube ad views.

Air Force Air Conditioning