Case Study: Louisville Zoo boosts attendance and ticket sales with BCH Agency

Louisville Zoo boosts ticket sales 18% with Bandy Carroll Hellige

The Louisville Zoo faced a challenge of stagnating attendance for its annual Wild Lights event. To rejuvenate excitement and increase ticket sales, they partnered with vendor Bandy Carroll Hellige for a new marketing and public relations strategy.

Bandy Carroll Hellige implemented a multichannel digital-forward campaign targeting new and existing audiences with compelling creative. The strategy included CTV, YouTube, Meta, TikTok, and an expanded influencer program. This approach resulted in an 18% increase in ticket sales and an 8% increase in event revenue, while digital ads significantly exceeded performance benchmarks.

Louisville Zoo