Case Study: Green District achieves national growth with Bandy Carroll Hellige

Green District earns 182 million impressions with Bandy Carroll Hellige

Green District, a fast-casual salad concept, faced the challenge of scaling from a single location to a national chain of 100 restaurants, a task complicated by its launch during a global pandemic. To introduce its brand to new markets and build a customer base, it enlisted the help of vendor Bandy Carroll Hellige for brand strategy, public relations, and influencer marketing services.

Bandy Carroll Hellige implemented an aggressive public relations strategy that combined national industry outreach with local market-entry tactics. This solution resulted in over 160 news stories from 53 outlets, generating 182 million impressions in the first year. The successful campaign led to new store openings with lines out the door and established Green District as a "cult-favorite" brand, directly supporting its national expansion.

Green District