Case Study: Visit Colorado Springs drives visitation with Bandwango’s Crafts & Drafts Passport

Visit Colorado Springs drives 70,264 observed visits with Bandwango's Crafts & Drafts Passport

Visit Colorado Springs faced the challenge of transitioning their popular but outdated paper beverage passport into a measurable digital format to better track success and drive visitation. They partnered with the vendor Bandwango to digitize the initiative using their platform, which included features like Experience Builder for managing offers.

Bandwango's solution provided Visit Colorado Springs with a digital passport system featuring robust reporting and text messaging tools. The results were highly successful; the Crafts & Drafts Passport became one of the DMO's top campaigns, with advertising attribution data showing it drove 70,264 observed visits from out-of-town, achieving a 4.18% visit rate. Bandwango enabled the pass to become a staple of the community and a significant driver of tourism revenue.

Visit Colorado Springs