Case Study: Visit Bloomington boosts local coffee shop spending with Bandwango

Visit Bloomington drives 963 sign-ups in four months with Bandwango

Visit Bloomington, a tourism organization, sought to promote its local culinary scene and drive spending at area businesses. They partnered with the vendor Bandwango to create a digital check-in challenge pass.

Bandwango provided a platform for Visit Bloomington to build and manage a digital Coffee Trail pass. The solution was highly successful, resulting in 963 sign-ups and 606 check-ins at local shops within four months, generating an estimated $7,272 to $9,090 in direct spending. Bandwango's service was praised for its user-friendliness and excellent support, leading to plans for several additional trails.

Visit Bloomington