Case Study: SoIN Tourism boosts engagement and visitor exploration with Bandwango

SoIN Tourism gets 494 sign-ups in one month with Bandwango

SoIN Tourism, a destination marketing organization for Southern Indiana, faced the challenge of transitioning their successful but labor-intensive paper passport program to a more efficient digital format. They partnered with the vendor Bandwango to implement their digital pass platform, which offered better trackability and data while reducing administrative workload.

Bandwango's solution involved creating a series of engaging digital passes, including a Bingo-style challenge for the America 250 celebration, which featured a cartoon mascot to boost appeal. The results were significant, with their Historic SoIN pass achieving 494 sign-ups and 496 check-ins within its first month. Bandwango's platform also provided valuable real-time reporting and helped strengthen partner relationships through collaborative marketing campaigns.

SoIN Tourism