Case Study: Missouri Wines grows winery visits with Bandwango’s digital loyalty program

Missouri Wines drives 35,431 winery check-ins with Bandwango

Missouri Wines, a state-run organization marketing the state's wine industry, faced the challenge of modernizing its antiquated physical loyalty program to better drive traffic to local wineries. They partnered with vendor Bandwango to build a new digital incentive passport program, seeking a turnkey solution that would reduce internal workload and create a smoother experience for users.

Bandwango's solution provided a digital platform that included features like a competitive leaderboard and a dynamic system for offering fresh rewards. This resulted in over 7,454 passholders generating 35,431 winery check-ins. The program successfully increased visitor traffic, with Bandwango's support and analytics making the initiative easier to manage and highly effective for Missouri Wines.

Missouri Wines