Case Study: Visit Salt Lake generates six-figure revenue and drives attraction visitation with Bandwango

How Visit Salt Lake Built A Successful Attractions Passport To Appeal To Different Visitor Types And Reliably Generate Six-figure Revenue Year Over Year

Visit Salt Lake needed a way to appeal to a wide range of visitor types—conference attendees, families, locals, and regional travelers—while also creating a tourism product that could be easily purchased, used, and tracked. Bandwango provided the Salt Lake Connect Pass, a mobile attractions pass designed to showcase the city’s zoo, museums, ski attractions, and more.

With Bandwango’s solution, Visit Salt Lake launched a flexible pass in 1-day, 2-day, 3-day, and 365-day options to match different traveler needs and price points. The result was strong and measurable impact: year-to-date payouts to 15 merchants topped $287,000 in 2018, and the pass generated 36,000 attraction redemptions, creating a reliable six-figure revenue stream and clear economic benefits for local partners.

Visit Salt Lake

Eric Thompson

Vice President Marketing