Case Study: Visit Colorado Springs Achieves $384,317 Economic Impact with Bandwango’s Crafts & Drafts Passport

How Visit Colorado Springs Drove $384,317 in Economic Impact With Their Free Crafts & Drafts Passport

Visit Colorado Springs wanted to establish the region as a premier craft beverage destination, but with Colorado’s market saturated in craft beers, spirits, and coffee, they lacked the technology and budget to build and distribute a traditional passport program. They turned to Bandwango for help launching a digital solution for their free Crafts & Drafts Passport.

Bandwango provided the platform for the 100% free Crafts & Drafts Passport, featuring deals, gamification, and prize incentives to drive participation. The campaign exceeded expectations with more than 7,800 distributions, 6,600 offer redemptions, and 10 new craft beverage partners, while helping generate an estimated $384,317 in economic impact and a 97:1 ROI.

Visit Colorado Springs

Melissa Williams

Marketing Manager