Case Study: Fraser, Colorado drives event engagement and local sales with Bandwango

How Fraser, Colorado’s Oktoberfest Paid Out Merchants and Enticed Locals to Drink More Beer

Fraser, Colorado, a small mountain town that relies heavily on visitor traffic, needed a way to keep tourism and local events active during the pandemic. The town initially approached **Bandwango** for a Savings Pass, but quickly saw an opportunity to use the platform’s event-tracking capabilities to support a socially distanced version of its Annual Mountain Mural Festival.

**Bandwango** helped Fraser launch a mobile check-in passport for the Mural Walk and later an Oktoberfest Hop Crawler that connected five local breweries. The campaigns drove strong engagement and sales, including 443 sign-ups and 3,538 check-ins for the mural event, and 362 passes sold with 1,691 redemptions for Oktoberfest, averaging 4.63 locations redeemed and generating $5,073 paid out to merchants.

Fraser, Colorado

Sarah Wieck

Marketing and Economic Development Manager