Case Study: Visit Houston boosts convention attendee engagement with Bandwango

Houston Activates A Turn-key Solution To Mobile “Show Your Badge” Programs

Visit Houston wanted a modern, mobile way to run its “Show Your Badge” programs for convention attendees. The challenge was to make the experience quick to launch, easy to white label and customize for each event, and rich with appealing deals and experiences while capturing meaningful attendee data. Visit Houston used Bandwango’s platform to digitize the program and move beyond printed discount lists and badge-dependent redemption.

With Bandwango, Visit Houston launched fully branded convention and event microsites in under 30 minutes, allowing it to offer both free perks and paid destination experiences without requiring an app download. The solution helped distribute more than 1,000 Show Your Badge passports across 15 niche events to visitors from every continent, while also creating a trackable way to promote local bars and restaurants and generate real revenue.

Visit Houston

Ashley McKenney

Tourism Project Manager