Case Study: Newport Beach & Company drives thousands of diners to local restaurants with Bandwango

First-Ever Newport Beach Dine Pass Drives Thousands of Foodies to Local Restaurants to Keep Industry Afloat

Newport Beach & Company, the destination marketing and management organization for Newport Beach, needed a safe way to keep local restaurants afloat during COVID-19 and replace a traditional restaurant week with a more flexible, incentive-driven program. Working with Bandwango, the team launched its first-ever Newport Beach Restaurant Month Eat, Drink, Win using a Dine Pass to drive diners to participating restaurants and generate engagement.

Bandwango provided the platform, geo-fencing check-ins, and pass infrastructure for the month-long campaign, which let diners unlock offers and enter daily and weekly prize drawings. The results were strong: nearly 70 restaurants participated, the program generated more than 2,454 sign-ups in the first week and nearly 4,500 total sign-ups by the end of September, while PR, social, and email efforts drove millions of impressions and clicks.

Newport Beach & Company

Doug McClain

Senior Vice President