Case Study: Experience Grand Rapids grows partner engagement and retention with Bandwango passes

Experience Grand Rapids grows partner participation with Bandwango passes and reaches 25% of members

Experience Grand Rapids, a destination marketing organization (DMO), faced the challenge of creating compelling visitor experiences while also finding effective tools for member engagement, recruitment, and retention. They partnered with the vendor Bandwango to utilize its digital pass platform to address these goals.

Bandwango's solution enabled Experience Grand Rapids to build multiple digital passes, such as the Attraction Pass GR and Flights of Flavor. This strategy not only enhanced the visitor experience but also became a powerful tool for partnership growth and retention. The results were significant: a quarter of their partners participated in at least one pass, the passes became a key recruitment tool that opened doors to new businesses, and the use of Bandwango's reporting data helped maintain phenomenal retention rates by demonstrating clear value to partners.

Experience Grand Rapids