Case Study: Bloomington drives 7,904 pass sales and 44,832 redemptions with Bandwango

Bloomington - Customer Case Study

Bloomington wanted to create a family-friendly way to package top attractions into a single, easy-to-sell offer that could drive visitation and simplify planning for travelers. To do that, they worked with Bandwango and its digital pass platform to build the Big Ticket Adventure Pass, a 3-day attraction pass for the Mall of America and Minnesota Zoo.

Bandwango’s solution enabled Bloomington to distribute the pass across channels like Groupon, aRes, Viator, and Expedia while capturing visitor data and improving the guest experience. Since launching in January 2016, the pass has sold 7,904 times, generated 44,832 redemptions, and paid out more than $95,000 to attractions, all while delivering a 30% savings to guests.

Bloomington