Case Study: Landsec refreshes 123 Victoria Street’s brand with Bandstand

Landsec showcases 123 Victoria Street with Bandstand using a multi-touchpoint brand refresh

Landsec required a brand refresh for its 123 Victoria Street office property to attract new tenants. They engaged the vendor Bandstand to create a distinctive brand that captured the building's unique architectural style and the area's shift toward a more creative identity.

Bandstand developed a disruptive and playful brand identity, utilizing bold colors and a fun tone of voice. The solution was brought to life through eye-catching photography with Colorama backgrounds and a comprehensive marketing campaign. Bandstand produced a wide range of deliverables including a new website, digital brochure, emailers, and print advertising, all managed with in-house production.

Landsec