Case Study: Highcross Leicester reenergises its brand and reconnects with the local community with bandstand

Highcross Leicester reclaims No. 1 shopping destination with Bandstand

Highcross Leicester, a shopping centre in a diverse city, faced the challenge of feeling disconnected from its local community, which was negatively impacting sales. They engaged the agency Bandstand for a brand refresh to create an authentic platform that would resonate with Leicester's residents and reinvigorate the centre's position.

Bandstand developed a new strategic brand model and visual identity, combining textured photography with graphic illustration. This toolkit was rolled out across social media, digital displays, and in-centre vinyls. The solution successfully repositioned Highcross as an ownable and community-focused destination, leading to regained status as the city's top shopping location and fostering a sense of place where people could connect and linger.

Highcross Leicester