Case Study: Fulham Football Club transforms Craven Cottage into a year-round riverside destination with Bandstand

Fulham Football Club launches Fulham Pier with Bandstand, driving 15M impressions and 7x F&B sales

Fulham Football Club faced the challenge that its beloved stadium, Craven Cottage, was only well-attended for about 25 days a year, leaving the local community largely disconnected from the venue. The club wanted to transform its grounds into a vibrant, year-round riverside destination. They engaged the vendor Bandstand to write the strategy, define the brand, and craft the creative foundation for this new project.

Bandstand created the 'Fulham Pier' brand, building a vibrant illustrative world with a fluid identity inspired by water and motion. The solution included a looping animated film, a comprehensive campaign across digital and out-of-home channels, and a rich library of visual content. The launch had a massive impact, with food and beverage sales nearly 7 times higher than forecasted. The campaign also yielded 15 million impressions, 1.6 million website click-throughs in six weeks, and gained 17,000 Instagram followers in six months.

Fulham Football Club