Case Study: Atlanta Braves boost fan engagement with Band of Coders

Atlanta Braves boost roadshow fan engagement with Band of Coders and custom photo cards

The Atlanta Braves, a storied Major League Baseball franchise, sought a new way to deepen fan engagement and collect data at their roadshow events. Their challenge was to move beyond a standard booth and create a memorable experience that would draw people in. They partnered with Band of Coders to develop a solution.

Band of Coders built an iPad application that takes a fan's photo and instantly prints a custom baseball card with official Braves graphics superimposed on it. This solution provided fans with a tangible, personalized souvenir while allowing the Braves to capture contact information. The vendor successfully created a standout fan experience that boosted engagement and marketing efforts at roadshows.

Atlanta Braves