Case Study: SEFE (SM&T) achieves major recruitment savings and traffic growth with Banc

SEFE (sm&t) boosts portal placements to 89% with Banc

The customer, SEFE Marketing & Trading (SM&T), a B2B wholesale energy trading and shipping organisation, was struggling with costly external recruitment and a dwindling number of direct applicants. They engaged the vendor Banc to help reverse this trend and improve their talent acquisition.

Banc implemented a comprehensive solution, beginning with a discovery phase and the creation of a new careers portal built on WordPress. This was followed by a full digital marketing strategy to enhance SEO, PPC, content, Digital PR, and LinkedIn activity. The results were significant: placements via the portal rose to 89% from a previous 12%, saving over £2 million in recruitment fees. The strategy also drove a 340% year-over-year increase in organic traffic, leading to far stronger employer branding and a major increase in applications from target candidates.

SEFE (sm&t)