Case Study: Scenic Cruises & Tours achieves 8x more PPC calls with Banc Digital Marketing

Scenic boosts calls 8x YoY with Banc

Scenic, a luxury river and expedition cruise provider, wanted to expand its audience and capture a greater share of the market by increasing its digital footprint. They partnered with BANC to improve their digital performance and appeal to more people who were new to cruising.

BANC implemented a comprehensive digital marketing strategy that included PPC, conversion optimization, organic marketing, and digital PR campaigns focused on creating high-quality, inspirational content. This approach successfully attracted a new audience and optimized Scenic's marketing roadmap. The results for Scenic were significant, including an 8x year-on-year increase in calls from PPC, a 317% improvement in conversion rate, and a 122% increase in organic traffic.

Scenic