Case Study: Kambi boosts lead engagement and conversions with Banc

Kambi boosts lead engagement 267% with Banc

Kambi Group, a leading global sports betting supplier, faced challenges in effectively executing its digital marketing strategy and maintaining consistent engagement throughout its long lead-to-deal customer lifecycle. They partnered with the vendor Banc to optimize their channels, including Organic Search, Paid Media, and HubSpot activity.

Banc implemented a detailed, multi-touch campaign solution involving dedicated landing pages, HubSpot forms, and automated nurturing flows. This strategy integrated LinkedIn and HubSpot to capture leads and used email campaigns to re-engage contacts. The results were highly successful, with one specific lead magnet campaign achieving a 4.5% conversion rate (almost double the industry average), 166 total downloads, and click-to-open rates 267% higher than the industry average, solidifying Kambi's position as a trusted provider.

Kambi Group