Case Study: Cruise1st achieves higher sales and lower PPC costs with BANC digital marketing

Cruise1st boosts sales calls 115% with Banc

Cruise1st, one of the UK's leading cruise travel agents, faced significant challenges as traditional advertising was no longer effective and competitors were increasing their digital activity. Their PPC costs were rising, leading to diminishing returns. They approached Banc seeking a solution to these pain points and to reduce the risk of losing customers to competitors.

Banc implemented a complete digital marketing transformation strategy for Cruise1st, which involved extensive research, discovery, and testing to create a tailored plan. This strategy led to a 115% increase in sales calls from the site, a 35% reduction in PPC acquisition cost, and a 96% improvement in overall conversion rate, resulting in huge increases in revenue and a reduction in customer acquisition costs.

Cruise1st