Case Study: Calgary Zoo achieves higher staff engagement and streamlined internal emails with Bananatag

Why Calgary Zoo Loves Bananatag's Internal Email Designer

Calgary Zoo — responsible for animal care and visitor experiences across 125 acres with staff ranging from teen retail workers to remote conservation researchers — struggled to know whether internal emails were being read and understood. Internal Communicator Stephanie Richard adopted Bananatag (internal email designer and analytics) to replace awkward read receipts and gain visibility into employee engagement across diverse roles and locations.

Bananatag was simple to set up and gave the zoo a drag‑and‑drop email designer plus an analytics dashboard for tracking opens, clicks, and campaign labeling, with reports exportable to Excel. Using Bananatag, Calgary Zoo sped up template creation, branded and targeted internal campaigns, gained timing and engagement insights (a red panda naming email drove almost everyone to click through), and produced measurable reports for management — improving reach and effectiveness of internal comms.

Calgary Zoo

Stephanie Richard

Internal Communicator