Case Study: Navigant boosts employee engagement and email measurement with Bananatag

Navigant Talks Internal Comms Email Tools

Navigant, a global professional services firm, needed a better way to measure and improve employee engagement on internal emails across a largely remote and distributed workforce. Before adopting Bananatag, Navigant struggled with a previous internal comms email tool that required frequent IT troubleshooting, loaded slowly for past stats, and had restrictive licenses that limited who could send and measure communications.

Navigant implemented Bananatag’s email tracking for internal communications, which was quick to set up, allowed sending from multiple mailboxes without license headaches, and provided detailed metrics (opens, popular links, locations, and device types). Using Bananatag, Navigant recorded a 92% read rate on a leadership recap and 700 clicks on an embedded video, successfully tracked weekly and divisional newsletters, eliminated prior technical issues, and gained actionable data to guide future communications.

Navigant

Rebecca Bruner

Director of Internal Communications