Case Study: Anonymous healthcare company proves internal comms strategy and boosts email open rates to 80%+ with Bananatag

How to Prove your Internal Communications Strategy Is Working

Healthcare Company, an organization of 2,000 dispersed employees in the US, struggled to align associates and communicate policy changes across multiple business units and remote, non-desk workforces. Overloaded inboxes and no way to measure engagement left internal comms unsure whether messages were received. They turned to Bananatag — using its email tracking and Email Designer/templates — to get real metrics on opens, clicks and device usage.

Using Bananatag data the comms team adopted a bundling strategy, clearer CTAs and mobile-responsive templates from the Bananatag Email Designer, and reduced unnecessary sends. The results were dramatic: open rates climbed from about 30% to over 80% (even hitting 100% on some sends), 50% of opens were on mobile, and the team could prove the PTO announcement was received and clicked—avoiding duplicate campaigns and improving overall internal comms effectiveness.