Case Study: Large Broadcast Media Company achieves higher employee email engagement with Bananatag

How to Increase Employee Email Engagement with Video

Large Broadcast Media Company, an organization of about 2,000 employees spread across the U.S., was struggling to get internal email communications noticed and had no way to measure impact. Facing low engagement and only anecdotal feedback, their internal communicator sought a solution and turned to Bananatag, using its Email Designer to embed video and its measurement features to track email interactions.

Bananatag enabled the team to embed videos directly in emails and measure clicks and engagement, revealing that video emails significantly outperformed text-only messages — some videos received up to ~600 clicks in a single day. With Bananatag’s data the company proved video’s value, optimized send times and frequency, and confidently scaled a more engaging internal communications strategy.