Case Study: Biomedical Equipment Servicing Company achieves budget approval for a mobile employee app and boosts mobile email engagement with Bananatag

How to Get the Budget You Need for New Internal Communication Tools

Biomedical Equipment Servicing Company is a healthcare employer with 15,000 US-based, largely non-desk employees who relied solely on Outlook email to communicate. Alex, the internal communicator, faced low visibility into email effectiveness, mobile-unfriendly messages, overflowing inboxes and no data to persuade leadership — so the team turned to Bananatag’s measurement features and Employee Email Designer to address those gaps.

Bananatag delivered fully responsive email templates and analytics that Alex combined with focus groups and surveys to run an internal audit. The data showed open rates at about 30% and mobile accounted for roughly 53% of opens (eventually overtaking desktop), which justified investing in an employee app; leadership greenlit the app and the team continues to use Bananatag to improve mobile engagement and measure campaign impact.