Case Study: Scripps Networks Interactive achieves measurable proof of internal video engagement with Bananatag

How Scripps Networks Interactive Used Bananatag to Prove Their Video Strategy

Scripps Networks Interactive, a leader in lifestyle media (HGTV, Food Network, Travel Channel, etc.), needed to prove that a new internal video strategy would engage their roughly 3,500 employees. Internal Communications coordinator Matt Kothe and his team relied on email but had little data on whether employees were watching videos linked in those emails, so they turned to Bananatag for an email measurement/tracking solution to validate their approach.

Bananatag’s easy-to-install email tracking plugin let Scripps measure opens and link clicks for internal video content, revealing patterns (for example, the first video sent in a day consistently received more hits than a second) and enabling the team to optimize timing (spacing videos across the week) and justify production effort to stakeholders. With Bananatag’s engagement data, Scripps proved their video strategy, improved distribution cadence, and made email measurement a staple of their internal comms.

Scripps Networks Interactive

Matt Kothe

Internal Communicator