Case Study: Save the Children achieves real-time employee engagement insights with Bananatag

How Save the Children International is using Bananatag to improve employee engagement

Save the Children, an international NGO with more than 14,000 employees across roughly 120 countries, faced the challenge of running centralized internal communications without reliable feedback on engagement — they didn’t know how opens and clicks varied by region or which content resonated. To get real-time metrics on key internal emails, the organization adopted Bananatag’s email tracking solution, integrating its Outlook plugin to allow senders to track newsletters and leadership updates with one click.

Using Bananatag, teams began tracking weekly and monthly newsletters and CEO/senior leadership updates, giving them real-time data on opens, link clicks and mobile open rates. This enabled Save the Children to set engagement baselines and targets, adjust tactics (one team reduced a bulletin from three times per week to once per week), better recognize staff contributions, and tailor content by region — measurable improvements in how they understand and drive employee engagement thanks to Bananatag.

Save the Children

Melanie Dunkley

Internal Communicator