Case Study: Medxcel Facilities Management achieves a 100% increase in email open rates with Bananatag

How Medxcel Facilities Management Doubled their Email Open Rates with Bananatag

Medxcel Facilities Management (Medxcel) faced a common internal-communications problem: reaching and engaging a decentralized, 2,000+ associate workforce without any reliable way to measure who was opening or reading emails. Email was their primary channel, but open rates and readership were a guessing game, making it hard to prove value to stakeholders and keep associates aligned with Medxcel’s mission. To solve this they turned to Bananatag, using its Outlook-compatible email tracking for internal messages and monthly newsletters.

Bananatag was quickly deployed by IT and gave Medxcel immediate visibility into opens, clicks and mobile readership, plus the ability to create sub-accounts for other business units. Armed with that data, Medxcel shifted to a bundled weekly email, prioritized key items, optimized for mobile and stopped producing low-return newsletters—doubling open rates from about 30% to 60% and saving staff time while enabling data-driven communications strategies with demonstrable impact from Bananatag.

Medxcel

Jennifer Andrick

Internal Communicators