Case Study: Heifer International achieves higher employee engagement and newsletter readability with Bananatag

How Heifer International Relaunched the Employee Newsletter for their 75th Anniversary

Heifer International partnered with Bananatag to revamp its employee newsletter for the organization’s 75th anniversary. The communications team wanted a cleaner, mobile-friendly design that prioritized the most important stories, improved visual hierarchy and readability, and increased engagement across opens, click-throughs and read time.

Bananatag delivered a refreshed “Top Things” template set—four branded variations with a listicle structure, custom headers and icons, and space for 20+ links—launched in time for the anniversary. The redesign improved clarity and mobile usability, kept content feeling fresh via rotating templates, and generated positive employee feedback; Heifer reported stronger engagement and tracked improvements in click-throughs, open rates and read time following the relaunch.

Heifer International

Erica Goodwin

Global Communications Manager