Case Study: Lattice Semiconductor achieves improved global employee engagement and streamlined communications with Bananatag

How Bananatag Helps Lattice Semiconductor's One Person Comms Team Connect a Global Workforce

Lattice Semiconductor, a ~750-employee supplier of ultra-low-power programmable integrated circuits with offices in the USA, China, the Philippines and Singapore, faced a tough brief for one-person communications: Ryan Short had to move internal comms from ad-hoc to strategic while reaching a culturally and linguistically diverse global workforce and managing major executive changes. To tackle engagement blind spots and heavy workload he turned to Bananatag (using its Employee Newsletter Designer and Email Designer).

Bananatag’s email templates, mobile‑responsive newsletter builder and tracking (opens, clicks and location) let Ryan produce richer, visual newsletters and measure what resonated by region. The result was a step-change in output and impact — scaling from one intranet story to 4–5 newsletter items, faster assembly with reusable templates, expanded user access across sites, better-targeted content, and stronger, measurable engagement during leadership transitions thanks to Bananatag’s reporting.

Lattice Semiconductor

Ryan Short

Corporate Communications Manager