Case Study: Cerner achieves improved employee engagement and content insights with Bananatag

How Bananatag helped Cerner improve employee engagement

Cerner, a global health care technology company, needed better visibility into its bi-monthly internal newsletter for more than 6,000 associates—specifically readership and click-throughs to articles on its uCern portal. After evaluating options that kept their Outlook distribution list intact, Cerner chose Bananatag and its Outlook add‑in for email tracking and reporting to establish a baseline and measure engagement without changing existing workflows.

Bananatag’s Outlook add‑in was simple to install and use, letting Cerner track opens and clicks in a single view and identify the most popular content. As a result, Cerner improved content relevance and engagement—85% of associates now find the newsletter content relevant and interesting—and gained actionable metrics with minimal time and cost investment thanks to Bananatag.

Cerner

Megan Romer

Program Coordinator