Case Study: Leading Health Care Company achieves confirmation of PTO policy reach and avoids unnecessary follow-ups with Bananatag

7 Days of Internal Comms Stories Jen and the Email from HR

Leading Health Care Company, a 25,000+ employee organization in the healthcare sector, faced concern after announcing a PTO policy change when HR received no immediate feedback. The internal comms team used Bananatag’s email-tracking/internal comms analytics to verify whether employees had actually seen the announcement.

By using Bananatag to track the announcement, the team produced hard data showing 10,000 unique opens, 2,000 clicks and a 71% open rate, proving the message reached and engaged employees. Bananatag’s insights stopped an unnecessary follow-up campaign, reassured HR, and provided measurable proof of internal reach and engagement.