Case Study: Topps Executes a Global NBA Launch Rollout with BAMKO

Topps launches NBA kits to 3,500 stores with BAMKO

The customer, Topps, faced the challenge of executing a massive global retail launch for the return of its NBA trading cards after a 17-year hiatus. They needed to source, kit, and simultaneously distribute premium launch materials to 3,500 destinations by an immovable deadline. To accomplish this, they partnered with vendor BAMKO for its kitting and logistics services.

BAMKO managed the end-to-end program, creating custom NBA launch kits that included basketballs, hoops, and display mats. They also produced and distributed 65,000 promotional posters, hiding limited-edition versions to drive collector engagement. The solution was delivered on time, making the launch a global event that served as a blueprint for Topps’ future expansions.

Topps