Case Study: Taco Bell achieves a billion-impression eCommerce launch with BAMKO

Taco Bell launches Taco Bell Taco Shop with BAMKO, driving 1 billion impressions and $11M in earned media

Taco Bell, the fast-food chain, sought to launch its own eCommerce platform, the Taco Bell Taco Shop, to foster a deeper connection with its fans. They partnered with BAMKO, a provider of branded merchandise and eCommerce solutions, to build a user-friendly online store that could handle high traffic and integrate with their marketing.

BAMKO designed and developed a custom eCommerce solution for Taco Bell, creating a visually engaging webstore with robust back-end capabilities. The launch was a resounding success, generating over a billion impressions and nearly $11 million in earned media coverage. The site received over a million visitors on its launch weekend, with items like the Hot Sauce Packet Onesie selling out within 24 hours. BAMKO continues to provide ongoing support for the platform.

Taco Bell