Case Study: Roche Diagnostics boosts navify adoption with BAMKO branded launch kits

Roche Diagnostics inspires its 400-person global team with BAMKO launch kits

Roche Diagnostics Corporation, a global leader in in-vitro diagnostics, faced the challenge of generating excitement and buy-in from its 400-person remote team for the launch of its new digital product, navify. The vendor, BAMKO, was tasked with creating a solution to overcome apprehension and drive adoption for this technological change across a geographically dispersed workforce.

BAMKO designed and delivered a comprehensive branded launch kit to each employee, featuring custom-dyed apparel and accessories that mirrored the navify brand. This tangible, memorable unboxing experience was supported by a user-friendly portal for size selection and BAMKO's direct-to-home fulfillment. The solution successfully created genuine excitement and a personal connection to the new system, fostering employee ownership and paving the way for a smooth and successful implementation.

Roche Diagnostics Corporation