Case Study: Intuitive Surgical boosts employee engagement with BAMKO's buildable robot merch

Intuitive boosts employee engagement with BAMKO as robot sets sell out fast

Intuitive Surgical, a pioneering medical robotics company, approached their vendor BAMKO with a challenge to boost employee engagement and brand pride through a unique item for their employee webstore. They needed a product that would resonate with their team's passion for innovation and allow them to share their work with loved ones.

BAMKO developed a solution of exclusive, buildable replica models of Intuitive Surgical's medical robots made from interlocking bricks. These complex puzzles were a massive hit, selling out quickly and providing employees with a fun way to share their passion. The project was so successful that it instilled a renewed sense of company pride and led to an immediate follow-up project for a second robot model with BAMKO.