Case Study: Dunkin’ Donuts drives holiday engagement with BAMKO’s eCommerce and multi-channel marketing solutions

Dunkin’ Donuts drives 186 million impressions in one day with BAMKO

The customer, Dunkin’ Donuts, wanted to create a festive holiday marketing campaign to engage loyal customers and drive brand loyalty. They turned to the vendor, BAMKO, for its expertise in creating and managing curated e-commerce solutions to power an online pop-up shop.

BAMKO implemented a user-friendly online store featuring customizable, print-on-demand merchandise and integrated it with Dunkin’s DD Perks Rewards program. The solution generated 186 million impressions and 35,000 social media engagements within a day of launch, creating a viral multi-channel marketing success.

Dunkin’ Donuts