Case Study: CVS Health boosts talent acquisition at PRIDE with BAMKO

CVS Health engages 300,000 employees and boosts Pride talent acquisition with BAMKO

CVS Health, a major pharmacy retailer with 300,000 employees, faced challenges in fostering employee belonging and streamlining talent acquisition through its PRIDE+ colleague resource group. They partnered with vendor BAMKO as a one-stop-shop for comprehensive engagement and recruitment solutions, specifically leveraging their expertise in branded merchandise and event support.

BAMKO implemented a full strategic partnership to manage CVS Health’s presence at the Miami Pride event. They provided tailored branded merchandise, event logistics, and booth design to create an engaging recruitment hub. This solution optimized CVS Health's community outreach, strengthened their ties to the LGBTQ+ community, and effectively turned the booth into a talent acquisition tool, attracting candidates who resonated with the company's inclusive culture and impacting both recruitment and retention.

CVS Health