Case Study: Burger King achieves immersive SpongeBob campaign success with BAMKO

Burger King creates Bikini Bottom experience with BAMKO and 800,000 SpongeBob toys

The customer, Burger King, faced the challenge of revamping its kids' platform in Brazil and creating a SpongeBob SquarePants campaign that would surpass previous initiatives. To achieve this, they partnered with the vendor BAMKO for its expertise in branded merchandise and immersive experiences.

BAMKO implemented a solution that included the creation of over 800,000 high-quality collectible toys and the transformation of restaurants into immersive SpongeBob wonderlands. This campaign was an overwhelming success for Burger King, generating unprecedented engagement, brand awareness, and excitement that resulted in lines around the block.

Burger King