Case Study: BASF Agricultural Solutions engages the next generation of farmers with farm-themed playmats from BAMKO

BASF Agricultural Solutions creates 5 farm-themed playmats with BAMKO

BASF Agricultural Solutions, a division of BASF Canada, wanted to create a nostalgic, family-friendly brand experience to engage youth in their Safety Scouts program. Their challenge was sourcing and designing custom farm-themed playmats, as finding a North American supplier specializing in such items proved extremely difficult. They turned to vendor BAMKO for help with sourcing and design.

BAMKO leveraged its extensive network to identify the only North American company capable of manufacturing the playmats and partnered with AdFarm for the custom agricultural design. The solution involved producing five large event playmats and 25 smaller gift mats. This transformed community events into interactive agricultural wonderlands, successfully engaging children, educating them about farming, and creating a memorable brand experience that fostered appreciation for BASF's role in agriculture.

BASF Agricultural Solutions