Case Study: Amazon creates unforgettable partner awards with BAMKO

Amazon boosts award engagement with BAMKO, sparking social media buzz and anticipation for next year

Amazon, renowned for its customer-centric approach, sought to extend that same level of care and appreciation to its advertising partners through an unforgettable custom award. They wanted to move beyond the traditional award ceremony and turned to BAMKO to help bring this vision to life.

BAMKO crafted a custom-designed box featuring a hidden video screen that played a personalized congratulatory message upon opening. This innovative unboxing experience, combined with custom awards and celebratory elements, delighted recipients and generated significant positive social media buzz. The campaign's success led to an anticipated surge in entries for the following year’s awards, amplifying Amazon’s brand sentiment and showcasing their commitment to partners.

Amazon