Case Study: 2K brings its digital championship ring to life with BAMKO

2K brings a championship ring to life for NBA2K24 Community Day with BAMKO

2K, a renowned video game publisher, faced the challenge of creating a physical championship ring from a digital game asset to celebrate their 25th anniversary. With an extremely tight deadline for an exclusive event and no existing physical prototype, the task seemed nearly impossible. They partnered with promotional products vendor BAMKO to bring this vision to life.

BAMKO swiftly leveraged its vendor network and creative team to transform the digital concept into production-ready drawings under intense time pressure. Through constant communication and meticulous review, BAMKO oversaw the manufacturing process. The resulting rings were a resounding success at the NBA2K24 Community Day event, generating significant attendee excitement and social media buzz, and symbolically bridging 2K's digital and physical legacy.

2K