Case Study: Z Supply boosts engagement and revenue with Bambuser video commerce

Z Supply - Customer Case Study

California-based women's fashion brand Z Supply faced the challenge of the resource-intensive nature of video production and the need to maximize the reach and effectiveness of their content in a competitive e-commerce landscape. They partnered with Bambuser to leverage its video commerce platform to drive engagement and conversion without being certain of the impact on sales.

Bambuser's solution involved a strategy of repurposing video from weekly live shows onto product detail pages (PDPs). This approach resulted in a 114% higher average revenue per user and a 60% longer average session duration for customers who engaged with the video content. The implementation also led to a 2.5% higher conversion rate, demonstrating the significant return on investment from their video commerce strategy with Bambuser.

Z Supply

Tyler Beckert

VP of Technology