Case Study: Sonos Achieves Higher Revenue and Engagement with Bambuser Video Commerce

Turning Up the Volume on Revenue and Engagement with Video Commerce

Sonos, a leading wireless audio equipment brand, needed a better way to connect with increasingly tech-savvy shoppers, expand brand visibility, and drive more sales in a highly competitive consumer electronics market. To meet these goals, Sonos turned to Bambuser’s video commerce platform to create more interactive and personalized shopping experiences.

With Bambuser, Sonos used live shoppable video shows, along with features like Channels and Miniplayer, to extend the reach of events and let customers browse while watching. The results were strong: Sonos’ holiday live show drew 21.5K viewers and generated $1.6 million in revenue, and the company reported a 3,507% return on its video commerce investment.

Sonos

Olivia Burt

CRM Campaign Manager