Case Study: Tula boosts engagement and shoppable video sales with Bambuser

Tula drives 45% engagement with Bambuser

Tula, a small female-owned boutique, faced the challenge of bridging the gap between their popular live-streamed video content and actual sales. Their existing infrastructure on platforms like Instagram lacked integration, making it difficult for viewers to purchase the products being styled without friction. They needed a single channel to connect video discovery and purchase, which led them to the vendor Bambuser and its shoppable video service.

Bambuser provided a solution that turned every video into a storefront by allowing products to be tagged inline so viewers could add them to cart without leaving the experience. This implementation resulted in a 45% engagement rate, an average viewing time of over five minutes per session, and 43% of viewers clicking on products during live streams. For Tula, Bambuser successfully brought the in-store experience online, built social trust at scale, and made shoppable video the core of their strategy.

Tula