Case Study: Printemps achieves rapid ROI and a thriving omnichannel Live Shopping channel with Bambuser One-to-Many

Transforming an Iconic French Department Store with Video Commerce

Printemps, the iconic French department store, wanted to modernize its omnichannel strategy by humanizing ecommerce and scaling live shopping to boost revenue and engagement. To achieve this, Printemps partnered with Bambuser and deployed Bambuser’s One-to-Many Live Shopping solution and e‑commerce add-on to put its personal shoppers at the center of a dedicated Video Commerce channel.

Bambuser delivered a branded Live Shopping platform with cart integration, miniplayer, social-multistream and editing tools, and helped Printemps build an in‑store Le Studio for higher-quality, more frequent broadcasts. The impact was measurable: 300k+ impressions per event, 20% returning viewers, partner sites saw 2x traffic and +40% sales, and Le Studio drove +65% average total viewers, +60% average live viewers, +88% engagement and +50% add‑to‑cart clicks — quickly creating a new revenue stream and strong ROI for Printemps.

Printemps

Maud Funaro

Chief Transformation Officer