Case Study: Elkjøp boosts sales and customer satisfaction with Bambuser video consultations

Smarter Selling Behind The Scenes Of Elkjøp’s Massive Live Shopping Success

Elkjøp, the largest electronics retailer in the Nordics, struggled to give online shoppers the same personalized guidance they could get in-store. Customers often needed help understanding product specs and functionality, especially for complex items like white goods, but couldn’t always visit a store. Bambuser’s Digital Clienteling solution helped address this gap.

Bambuser implemented video consultations in Elkjøp stores, allowing customers to speak live with trained sales specialists, ask questions, and see products demonstrated in real time. The service drove strong results, with over 99% positive feedback and about 30% of live shopping interactions leading to a purchase, while also helping Elkjøp upsell complementary products and improve customer satisfaction.

Elkjøp

Bamse Winberg

Gaming Specialist